AEO for Real Estate: How Agents, Teams, and Brokerages Get Recommended by ChatGPT and Perplexity

"Best real estate brokerage in [city]?" In 2026, ChatGPT answers in under five seconds and names one. So does the closely related tier-2 query: "Which team in [city] has the best new-construction track record?" If your brokerage is not the answer, someone else’s is — and most broker owners never realize AI is making this call. The brokerage AEO playbook is meaningfully different from the agent playbook you may already be running. Here it is: NAP consistency across every sub-agent listing, IDX feeds that emit crawlable schema, RealEstateOrganization markup that connects your team, and brokerage-level content Zillow cannot replicate.

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