AEO for Law Firms: How Attorneys and Legal Practices Get Recommended by ChatGPT and Perplexity
"Best estate planning attorney in [city]?" In 2026, ChatGPT, Perplexity, and Google AI answer that question in under five seconds and name one. So does the closely related high-stakes query: "Who should I hire for a wrongful termination case in [state]?" If your firm is not the answer, a competitor's is — and most practice owners never realize AI is making this call. The law firm AEO playbook is meaningfully different from individual-attorney SEO. Here it is: Attorney and LegalService schema properly nested, Avvo and Martindale-Hubbell profiles claimed and complete for every lawyer, NAP consistency across attorney-vs-firm sub-listings, and practice-area-specific FAQ content AI can cite directly.
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